NME's Brand Identity

These covers all feature a range of artists and styles. For example rock with My Chemical Romance, folk with Mumford & Sons, indie pop with Florence & The Machine. This shows that NME value different / diverse music. Also they majority feature young / current artists which will appeal to a young audience. Although some do feature artists such as ''Morrissey'' and ''Nirvana'' which were popular in the 1990's. This shows that NME value artists from the past not only the present and up-coming, because they have the sound as new music. It also shows that even if the artists were 'new' and 'upcoming' back in the day, that they are still popular now, and the younger generation can like them, because if they are featured in an NME then you're probably going to like them.
The NME masthead has changed, from is red bold writing with a white border, and a black background, to a bold red font, to a white bold font. Even though they have changed the theme of the masthead, you can still recognise it as NME because it still has the same font, bold-ness and capitalization. If you are a regular buyer of the NME magazine, you will be able to differentiate between the publication date of the magazine issue due to the change of the masthead. 

The banner on the top of the page is consists of either four colours: Red, Black, White& Yellow. This helps create NME's house style.This is because when someone sees the themed Red, Black, White and Yellow, they will know or relate those things to the NME magazine. 
The text is always ''superimposed'' onto the image.The images are always either a close up / head-shot of a single artist or a mid-shot of a group.