Rolling Stone Brand Identity.

Rolling Stone holds a different Brand Identity to NME. This is because it features a very heavy variety of artists, but not only music artists, but actors as-well.
It features music genres such as Pop with Katy Perry, Lady GaGa and Taylor Swift, Hip-Hop / Rap with Jay-Z & Eminem and Rock with Jimi Hendrix.

It then shows actors such as: Johnny Depp, Kristen Stewart and Brad Pitt.
 This shows that it's not just a music based magazine. Rolling Stone does this because whoever is ''popular'' at the time or is being newly recognised  will be on the cover; for example President Obama is featured on the cover because he had just been elected President of the United State.
 Due to this it's clear that Rolling Stone values people of importance and like to promote people / artists that have achieved a new level of success and will support them in their new found fame.

The Rolling Stone masthead has changed, from Serif red bold font with a black border, and a drop shadow, to a Serif bold green font, to a blue serif bold font.
Even though they have changed the colour of their masthead, you can still recognise it as Rolling Stone because it still has the same serif font, bold-ness and drop shadow.
If you are a regular buyer of the Rolling Stone magazine, you will be able to differentiate between the publication date of the magazine issue due to the change of the masthead. 

The layout of the magazine has been consistent throughout the years Rolling Stone has been published. This is with the central image of the artist or person of significance with the text in columns both on the left or right of the image.  

This helps create Rolling Stone's Brand Identity.This is because when someone sees the themed Red and Black, masthead and the specific layout, they will know or relate those things to the Rolling Stone magazine. 

The text is always ''superimposed'' around the image.The images are always either a head shot or a mid-shot of a single person or a mid-shot or a full length shot of a group.