BRAND IDENTITY.
Brand identity is what you see that you associate the
magazine / product. And if you see something like the Masthead, you will
recognize it and know that it belongs to a specific brand.
For example, with NME you would associate new, upcoming bands, with alternative rock sounds. You will recognize the definitive house style, the masthead, and the visual of the magazine. For example on ID magazine, you will see the close up / head shot of the model, and they will either be winking or have am eye covered.
The BRAND VALUES links into the brands recognition. For example NME believes in new and upcoming music / artists, so it will support and promote new and upcoming music / artists.
For example, with NME you would associate new, upcoming bands, with alternative rock sounds. You will recognize the definitive house style, the masthead, and the visual of the magazine. For example on ID magazine, you will see the close up / head shot of the model, and they will either be winking or have am eye covered.
The BRAND VALUES links into the brands recognition. For example NME believes in new and upcoming music / artists, so it will support and promote new and upcoming music / artists.
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