MUSIC MOOD BOARD

My mood board contains different images of all the things that I can relate to my magazine and my target audience.
I have included artists such as Paramore, Darwin Deez, Lana Del Rey, Arctic Monkeys and Mumford and Sons. All of which play genres of music ( alternative / indie rock )  I wish to include in my magazine and they will be artists my audience listen to.
I have chosen to feature clothing such as Dr Martens and a leather jacket because my target audience should associate themselves with that kind of fashion  and will wear similar things. In addition to this, I have given the Topshop / Topman logo. This is because my audience can buy these style of clothes from these shops. In addition the artists I have chosen to feature wear similar clothes i.e the leather jacket. And by the artists wearing them, it should inspire my audience to wear them as-well.
I have featured products that my target audience will aspire to have, such as i-pods, i-phones, vinyl records.
I've inserted pictures of the Reading line up, and pictures of festivals. This is because my audience may have been or aspire to go to the festival itself.
Also I will use the Reading line-up as an advertisement in my magazine because the artists featured will appeal to my audience. And also I can review the artists featured.
I have featured the 'NME' and the 'BBC Radio 4' logo. This is because they both have alternative music featured, and that is what I want to offer in my audience.

MUSIC MAGAZINE IDEAS. WITH PHOTO PLANNING

1)

2)

3)

In image 1) I have given examples of what I would want my front cover image to look like. And also what artists I would like to feature. They vary in colour, size, angle, and shots. The pictures show a good example of how I can try different styles, and experiment with how many people I have in the shot.

2) Is what I want my pictures to look like. I have based it off an " Amy Winehouse" photo-shoot, because she has a variety of different poses, facial expressions and positions.

3) are ideas of what I want my double page images to look like. They are primarily pictures of groups of people. So that gives me the idea that I could have my double page image as a group photo. It has also inspire me to add some affects to the image as-well. 

Questionnaire Analysis.

Representations for my MUSIC MAGAZINE.

REPRESENTATION ISSUES TO CONSIDER

•As you develop your research and ideas you will need to consider the representations exist within existing products and the representations that you will construct in your own products:

•Representation in the media is concerned with how individual and groups of people, events and ideas are presented to audiences. What we see, hear and read in the media is a re-presentation of a subject it is not a real version of events it is constructed. Even a live broadcast is a representation, because you only see what is filmed by the camera operator. As a media studies student, it is important that you are able to identify and understand these representations in the products and texts that you analyse and that you construct.

•You must show evidence of considering these representations in your own work and using them to construct your products and texts if you are to reach the higher grades.

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For my music magazine:

I will be constructing representations for gender, age, race and genre. 

I will represent both men, women and different races however, I will try to make my magazine gender neutral, because the majority of the bands in the genre alternative rock are predominantly white and male. 


In the genre alternative rock women and men are represented as quite punk and non mainstream. Both men and women are equal when clothing is represented, for example by wearing  non conventional clothing such as leather jackets and trousers,and what mainstream stylists would class as ''miss-matching'' top and bottoms with non conventional hair stylings, such as a ''bowl hair cut''. In addition to this the artists are quite young between the ages of 16-30.


This will mean I will not for example be presenting old men over the age of 75, who look frail and weak dressed in a suit and tie, because there are no bands with old men who are over the age of 75 with good manners and braces.  I will have to represent females and males, of a younger  aging with an alternative fashion sense. However I will have to present artists over 30 because there are popular groups / artists of that age group.

Age is represented in different ways in the music industry. For example the 16-30's are seen as young, fresh and popular, where-as the older generation are seen to have more experience, even more so if they have had a longer career so are usually respected more. 

Religion isn't represented at all in alternative rock, possibly due to the artists either not having religious beliefs or not wanting to sing about their religion. And if they wanted to sing about their religion, they wouldn't be an alternative rock group / artist.

Due to this I won't be representing any specific religion. 

The artists I will represent will predominantly be young ( between the ages of 16-30 ) due to the fact that all the artists that are popular at the moment are in that age group. Because they are young I will represent them as fresh and energetic. I will make them appeal to my audience by the use of clothing and the genre of music the artists will play.

>Bastille

>The Killers

>The 1975

>Imagine Dragons

>The Lumineers

>Fall Out Boy

>Artic Monkeys

>London Grammar

>Red Hot Chilli Peppers

>Coldplay

>Lana Del Rey

>Kings Of Leon

>Of Monsters & Men

>Kodaline

>Mumford & Sons

>Bombay Bicyle Club

>MGMT

>Arcade Fire

>Muse

>Paramore

>Foster The People

>Florence & The Machine

>30 Seconds To Mars

>AWOLNATION

>Busted

>You Me At Six

>Oasis

>The Beatles

>David Bowie

>Queen

>Nirvana

>The XX

All of these artists feature in the recent Alternative / Rock charts. I will take the representations from these artists and incorporate them into my magazine. They are all seen as 'punk' or 'indie', with a different fashion sense. My audience who will be aged between 16-25 will like artists such as the ones listed above

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I have chosen to my music magazines genre to be alternative rock / pop. This is because the majority of music I listen to is within this genre. I enjoy listening to the music and I'm familiar with the genre and know I could produce a music magazine based on the genres. My audience will niche audience, but there is a large following of alternative rock music.

I have chosen my audience to be between 16-25 because the genre 'alternative rock' won't appeal to younger children at the ages of 7 for example, due to the fact that conventionally children of that age prefer music that is quite up-beat and pop-sounding, where-as alternative rock can sometimes be the opposite. 

My magazine will focus on up-coming and present artists, with popular artists from the 1990's for example.

My selected audience shop in shops like Urban Outfitter, Cow, Top Shop and River Island. They will wear things like Skinny Jeans, Converses, Shirts over T-shirts, Over-Sized Jumpers, Band T-shirts, Denim / Leather Jackets, Shorts etc...

I will advertise the shops / clothing they tend to wear, to make it more appealing to my audience. Also I will advertise new technology such as latest phone models.  

My audience will be people who spend their time going to concerts, listening to music, and spending time with their friends, therefore able to discuss what they've heard or read. 

Rolling Stone Brand Identity.

Rolling Stone holds a different Brand Identity to NME. This is because it features a very heavy variety of artists, but not only music artists, but actors as-well.
It features music genres such as Pop with Katy Perry, Lady GaGa and Taylor Swift, Hip-Hop / Rap with Jay-Z & Eminem and Rock with Jimi Hendrix.

It then shows actors such as: Johnny Depp, Kristen Stewart and Brad Pitt.
 This shows that it's not just a music based magazine. Rolling Stone does this because whoever is ''popular'' at the time or is being newly recognised  will be on the cover; for example President Obama is featured on the cover because he had just been elected President of the United State.
 Due to this it's clear that Rolling Stone values people of importance and like to promote people / artists that have achieved a new level of success and will support them in their new found fame.

The Rolling Stone masthead has changed, from Serif red bold font with a black border, and a drop shadow, to a Serif bold green font, to a blue serif bold font.
Even though they have changed the colour of their masthead, you can still recognise it as Rolling Stone because it still has the same serif font, bold-ness and drop shadow.
If you are a regular buyer of the Rolling Stone magazine, you will be able to differentiate between the publication date of the magazine issue due to the change of the masthead. 

The layout of the magazine has been consistent throughout the years Rolling Stone has been published. This is with the central image of the artist or person of significance with the text in columns both on the left or right of the image.  

This helps create Rolling Stone's Brand Identity.This is because when someone sees the themed Red and Black, masthead and the specific layout, they will know or relate those things to the Rolling Stone magazine. 

The text is always ''superimposed'' around the image.The images are always either a head shot or a mid-shot of a single person or a mid-shot or a full length shot of a group.

PREZI NME ANALYSIS

MUSIC MAGAZINE - Second Draft of MASTHEADS.

This is the first draft of my Music Magazine Mastheads. They all (apart from one ) consist of one short word, which is what conventional mastheads consist of. They have a range of different sized letters, and fonts. From here I will add a variety of colour and decide which Masthead title and style I think fits the genre of my magazine best. In addition in my next questionnaire I will add  a few samples of my mastheads so my audience can decide which ones they like best, therefore incorporating my audience's in-put. Since my original ideas I have gotten rid of quite a few. This is because I felt that the words didn't fit with the genre I wanted my magazine.